At Page Turner Adventures, we love libraries! Striving to support librarian’s and all the amazing things that they do for their communities is a huge part of our mission. As social media has become a primary part of how we communicate with one another in today’s world, we believe that it is important for librarians to have the resources and tools they need to navigate these platforms. In this spirit, we have decided to launch Ocean Promotion, a free workshop created for librarians everywhere. From promoting summer reading programs, to staying connected to your communities, this workshop gives you everything you need in managing your library’s social media presence. 

Following the overwhelming success of our live webinar in which over 400 librarians had participated in, we have decided to offer a summary of everything that we reviewed during the workshop. Our hope is that in providing the following tips, strategies and ideas, librarians will be able to harness the skills and knowledge they need to navigate the world of social media, manage their library’s digital presence, and get the most out of this new age platform of communication.

Creating Content: What to Post and How to Post It 

In order to get the most out of your library’s social media presence, it is vital that you develop a strategy on which to organize, create, and manage the content that you post. It is not enough to simply create a social media page for your library. Understanding what you should post and how you should post it is a key component of staying engaged with your audience and your community. 

What To Post

The goal is to provide your followers with an expectation of what specific information they can rely on your library’s page to provide them as a resource. You want to present your content in an organized and digestible way. 

Content Pillars are an excellent way to keep your content organized and aligned with what you want your audience to identify your library with. These pillars of content represent specific topics relevant to your audience. They provide your community with information in a way that they are used to seeing on your page. Some examples of pillars that you might want to use for your library’s content are: 

  1. Why summer reading is important: Content that falls under this pillar could include statistics, studies, or additional information that explains the benefits of having children participate in library summer reading programs. 
  1. Library Happenings:  This kind of content can range from weekly events taking place at your library such as author visits, readings, community fundraisers, job/book fairs, and so on. 
  1. Book Recommendations:  This content could be used to share reviews or lists of the latest books that your audience might be interested in. 
  1. Fun Library Facts: You might want to share fun or interesting facts related to your library or libraries in general to keep your followers entertained. 
  1. Summer Reading Program Specific with Calls to Action: This content would provide your audience with all the information that they need   to know about specific programming that your library is offering and might provide an attached link which leads them to where they can sign up for these programs. 

These are just some examples of what your content pillars might look like for your library, but there are many other topics that you could use as well. 

Another important tool that we recommend is a content calendar. A content calendar can help you map out the information that you share and ensure that there is a mix of content pillars. Using a content calendar is an easy and manageable way to ensure that you are keeping your content organized and consistent on all your social media platforms.

How To Post it 

In addition to keeping your content organized with specific topics, it is also essential to understand how to post that content. Specifically, how frequently. There is a rule in marketing known as “The Rule of 7”. According to this rule, the average person needs to see something at least seven times before they take action with that product or service. In this spirit, it is important to remember to post consistently. The more often you post, the more people will see and engage with your library’s page. We recommend that you post no less than three to four times a week. 

Marketing Ideas to Spread the Word About your Summer Reading Program

With the approach of spring, promoting your library’s summer reading programs should be a priority on your social media page. We believe in the importance of providing your children’s community with these programs that encourage and celebrate reading. That is why we have created a list of different tips to keep in mind when creating your marketing strategy.

  1. A picture is worth a thousand words: use engaging images to capture interest. 
  2. Keep your content’s copy short, sweet, and to the point. 
  3. Have a “call to action”: what do you want your patrons to do? Come to a program? Sign up for summer reading? Click on a link? Make your intentions clear and concise. 
  4. Don’t use too many fonts. 
  5. Use lots of white space. 
  6. Try to use a consistent color palette. 
  7. Include the Library’s contact information and social media links on all of your materials.

Suggested Physical Materials for Summer Reading Marketing

As in-person programming has become once again possible, here are a few suggestions that we recommend you include in your physical programming materials. 

  • Bookmarks (with all the library’s contact information and sign-up information) – a separate bookmark for each program is ideal. 
  • Banners
  • Flyers
  • Staff buttons: “Ask Me About Summer Reading”
  • Posters (in multiple sizes if possible)
  • Yard signs
  • Coloring sheets

Community and School Engagement 

Placing posters, bookmarks, flyers and other materials in local schools, businesses and organizations is a great way to increase SRP participation.

Want more?

We reviewed so many other ways to create content about your Summer Reading Program and how to share it with your patrons in our Ocean Promotion blog.  Want the full outline?  Download it here!

We are here to help!

If you’re feeling overwhelmed by the prospect of creating your own graphics and videos while trying to come up with crafts and activities this summer, we can help!  In our Virtual Summer Library Program, we give you everything you need to promote your SRP along with awesome shows, crafts, author visits, field trips, special guests, and more. If you would like to explore the option of a done-for-you system, Contact Janice for more info: JaniceD@PageTurnerAdventures.com, 561-789-4868.

And remember, when you read, every day is an adventure!